![]() ![]() It was submitted 11 days ago by Owner: Julia Conroy of Julia Conroy Limited. This Integrated medium campaign is related to the Health and Public Interest, NGO industries and contains 1 media asset. ![]() It was created for the brand: NHS England, by ad agency: M&C Saatchi. This professional campaign titled 'Ribbon Dancer' was published in United Kingdom in February, 2023. Don’t put it off.”Īlong with TV, the integrated push also includes activity across video-on-demand, search, social, online video and community radio.Ĭurrently around 4.5 million people are invited to take part in the NHS bowel cancer screening programme each year. A series of quick cuts depict the completion of the bowel cancer screening kit, before a voiceover instructs the audience, “If you’re sent a bowel cancer screening kit, put it by the loo. The man’s dance takes him around the house and out into the garden before eventually leading him to the privacy of his bathroom. ![]() The display is a joyous celebration of life, choreographed to the tune of ‘I’ve got to be me’ by Sammy Davis Jr. Like a rhythmic gymnast, he uses the toilet paper as his ribbon. He begins to unravel the paper before bursting into a graceful dance. One way that we’ve found super simple to create the right-sized images for our profile is to use an image creation tool like Canva. The marketing kit includes a checklist and examples from each of the six major social media networks on how to fill out a complete social media profile. Pitnik is a creative, trendy and most friendly template for Social Media. How to complete your social media profile. Pitnik has multiple social network demos and a huge collection of social network elements for social lovers. Using Languages: Html5, Css3, Jquery, Javascripts, Nodejs, Npm installer and bootstrap4 framework. In the film, we see a man in his fifties getting up in the morning before he heads downstairs and takes a loo roll from a bag by the door. Pitnik Multipurpose Social Network Responsive HTML5 Template. To ensure more people complete the bowel cancer test when they receive one, M&C Saatchi has developed a memorable hero TV spot, “Ribbon Dancer”, directed by Si&Ad at Academy Films. This led to M&C Saatchi’s creative thought: your next poo could save your life. Given that early-stage diagnosis of bowel cancer improves chances of survival by over 90%, it makes the test – and that tiny sample of poo – a life-saving opportunity. The key benefit of the test is that it can detect signs of cancer way before someone would ever notice any symptoms. This can be due to a number of reasons, from feeling it’s unhygienic through to cultural taboos regarding taking a poo sample, as well as the incorrect assumption that if you don’t have any symptoms, there’s no need to test. Most of the campaign’s target audience say they will complete the bowel cancer test when they receive one in the post, yet the latest data shows that almost one third of people who were sent an NHS bowel cancer screening kit in England last year did not go on to complete it. Those who are eligible for bowel cancer screening receive a Faecal Immunochemical Test (or FIT) kit in the post once every two years, which enables them to quickly and easily take a poo sample at home, and to send it to the NHS for testing. The push was developed in partnership with M&C Saatchi London.Īs part of the NHS’ broader ambition to increase the proportion of all types of cancers being diagnosed early, the new campaign aims to boost participation in bowel cancer screening amongst those who get invited to take part.
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